Elevating great ideas
We’re on your Mission
301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.
Our SpiritWe aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.
How We PracticeWe are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation
We have the tried and true technical tools of your dreams to help you take your ingredients, products and packaging to the next level.
Gain access to a world-class supply chain crew with a wealth of resources across all product categories and channels.
General Mills Invests $3 million in Organic Granola Company
The venture capital arm of General Mills is investing in Purely Elizabeth, a Boulder, Colo.-based maker of granola, oatmeal, muesli and cereal that uses more nutrient-rich ingredients than a typical bowl of grains.More
Farmhouse Culture raises $6.5m in financing round led by Gen Mills 301 INC
A $6.5m funding round led by General Mills’ 301 INC arm will help Farmhouse Culture – which specializes in fresh organic sauerkraut, sauerkraut chips and fermented ‘gut shots’ – expand its distribution and support new launches, including a new sparkling probiotic beverage.More
General Mills’ Venture Fund Invests in 20-Year-Old’s Startup
Daniel Katz is a 20-year-old Cincinnati native who created a protein-packed snack brand that’s generating nearly $10 million in annual revenue after just two years of business. And General Mills likes the brand so much it has become a financial backer.More
If you’re interested in working with us or finding out more about what we do, please fill out the form below.
Mail samples and presentation packets to:
301 INC Samples
Attn: Pam Olsen
330 University Ave SE
Minneapolis, MN 55414