Elevating Great Ideas

301 INC is the venture capital arm of General Mills.

We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions.

Meet Our Team

Our Focus Areas

  • Digital Capabilities

    Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers.

  • Emerging Food Brands

    New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food.

  • New Go-to-MarketModels

    Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more.

  • Agriculture & Packaging Technologies

    Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem.

We Bring More than Capital

We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level.

Modern Brand Building

World class strategy & design coaching, coupled with the right communication plans & tactics to build your brand.

Product Dev & Food Safety

Deep expertise on regulations, claims, formulation guidance, labeling requirements, and food safety best practices.

Supply Chain Strategy

Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plans.

Route to Market & Sales Analytics

Distribution expansion strategy design based on product market fit and growth goals.

Connected Commerce

Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.

Explore Our Portfolio